Ideas Rule

"Where Ideas  Rule" was the tagline at BizBash Media's third annual Florida Expo and Awards this past week, and rule they did!

More than 1,000 independent, non-profit and corporate planners filled the early morning conference programs and the isles of the Broward County Convention Center networking and looking for inspiration.

Usually straying from traditional marketing,our team decided to exhibit.

"BizBash is a great platform to connect with old clients and find new ones", said Brian Aaron, President of Aaron's Catering. "Where else can you find all your potential clients under one roof?"

One of two caterers on the show floor, our team opted to sample our Molecular Diablo. Created by Executive Chef Andres Barrientos, the item--great butler passed and as a salad--mocks the traditional deviled egg. It consists of mozzarella cheese (as the egg white), heirloom tomato foam (as the yolk) and is topped with balsamic vinegar caviar and micro basil. The dish consists of all the flavor profiles of a caprese salad, in which it is!

The chatter around our booth ranged from utter shock to love at first sight. Client Development Manager, Thomas Hassler recounts, "I heard a lady say 'what a good trick and treat' which I thought was a great way to sum up the experience."

Attendees were not the only ones who liked the dish. BizBash reported here that it was one of the seven new ideas from the show!!