In a Barbie World...

Earlier this month our friends at Deco Productions called upon us to cater one of our most exciting events this season, a 650-person sit down dinner for Mattel. Heavy in production and full of surprises, the event featured celebrity appearances, Barbie and Ken nuptials, choreographed fashion show and dance number, and bubbles (yes, bubbles!).

After a dozen site visits over the past year, the production team decided on the sprawling Ice Palace Film Studios and the adjacent nightclub space formally known as Karu and Y. The event footprint was split into three areas, the first of which was focused around the Hot Wheels brand. Accommodating  cocktail hour, the space featured five Hot Wheel concept vehicles, BMX ramps, and a complete sound stage that later hosted Danica Patrick and Mario Andretti whom served as the cocktail hour emcees. 

For dinner, the 650 executives moved into an adjacent space which featured a 50-foot runway flanked by an assortment of dinner tables. During the two plated courses guests were treated to a Barbie merchandise fashion show and choreographed dance by local girls ages ranging from 4 to 9 years old.

Each place setting featured a take-away Hot Wheel car

Designers made sure each seat had a clear view of the Barbie stage

As dinner ceased, the guests were invited into the adjacent nightclub space in which coffee and fried-to-order mini donuts were served.

Supervisor, Brittany Peitsmeyer, addressed the staff of 75 before service

Our iconic flying spoons added to the dessert selections

Servers took guidance from Chef Brian Aaron